On April 17, 2024, Stacy Bettison joined Professor David Cleveland and co-panelist Chris Schmitter ’13, Chief of Staff at the Office of Governor Tim Walz and Lt. Governor Peggy Flanagan Read More
Life is complicated. Business is complicated. Crises are complicated. Crisis communications, however, should be simple. Why? Because they are most effective when simple and straightforward: this allows people to understand Read More
Stacy will serve as a guest lecturer at Mitchell Hamline School of Law’s Health Care Compliance Skills course on April 18, 2016 presenting on health care crisis communications. Her presentation, entitled, “Critical Strategies Read More
During any social media crisis, the long-held tenets of traditional crisis management still apply. The central question is always this: How does this affect the sympathies and frailties of us as Read More
Public relations is all about how the public perceives an organization — not about how that organization sees itself. My favorite PR lesson is a very simple one: It’s not Read More
In Spring 2013 I presented two continuing legal education courses entitled “PR Disasters — Lessons for the Business Lawyer”. We covered case studies that analyzed the unfortunate mistakes and misguided Read More
Reputation Rules. There are three (3) elements to reputation that are impacted in any business or organizational crisis (this applies equally so to personal and professional reputations of individuals as Read More
As I prepare for a continuing legal education (CLE) seminar about workplace violence for the upcoming Upper Midwest Employment Law Institute (May 20-21, 2013), I’ve created a list of characteristics Read More