Mastering Crisis PR Strategies: A Guide for Corporate Counsel
On Friday, March 7, 2025, Stacy Bettison, founder of top Minneapolis public relations firm BETTISON PR, taught a continuing legal education course for corporate and in-house counsel at the Minnesota State Bar Association Corporate Counsel Spring Institute. Stacy presented “Mastering PR Strategies: A Guide for Corporate Counsel.”
Among the topics her continuing legal education course covered:
- How a business defines crisis (any situation that threatens, for example, life and health of employees)
- Objectives to achieve during a crisis (e.g., business continuity)
- Types of business risks (e.g., whistleblower)
- Pre-crisis planning
- The unique challenges of social media
These subjects and many others engaged an audience of in-house counsel. For more information about her presentation, or if you’d like a copy of the presentation, please contact us today.