Bettison Presents Health Care Crisis Communications
Stacy will serve as a guest lecturer at Mitchell Hamline School of Law’s Health Care Compliance Skills course on April 18, 2016 presenting on health care crisis communications. Her presentation, entitled, “Critical Strategies — Health Care Crisis Communications & Management,” will cover:
- Key elements of strong reputations in health care
- Objectives after a health care, health clinic or hospital crisis
- The importance of having a media plan throughout a communications crisis
- How to ensure accurate investigations during crisis
- Coordinating legal, business and communications strategies
- The need to be responsive, quickly throughout a crisis
- Why monitoring media coverage is so important
- How to assert legal defenses without appearing defensive
Stacy, a licensed attorney, former litigator and communications strategist, regularly speaks and provides training on a variety of topics including crisis and legal communications, issues management and media relations.