Crises happen. Take control.

While never easy, a crisis can be an opportunity to demonstrate character. It can even, ultimately, solidify your otherwise good reputation.

Many organizations and individuals will, at one time or another, face a situation that puts their hard-earned reputation at risk. The response to this threat can be a defining moment. BETTISON is a Minneapolis crisis communications firm that works with corporate and individual clients who find themselves in high-stakes crisis situations involving:

  • Criminal charges
  • Sexual harassment
  • A lawsuit or a loss in court
  • Boycotts or negative social media campaigns
  • False accusations of any sort
  • Financial malfeasance
  • Defective products
  • Workplace fatalities/accidents
  • Medical malpractice
  • Environmental accidents

While never easy, a crisis can be an opportunity to demonstrate character. It can even enhance your reputation, if handled properly. BETTISON helps organizations and individuals take active control and provides practical guidance to ensure your crisis response is authentic, timely and appropriate to the scale and scope of the crisis. We also help you prepare in advance for potential crisis situations, with risk assessment tools and strategic communications plans.

For example, it’s important to acknowledge the difficult feelings and consequences that accompany a crisis. This must be done with empathy and compassion, and it must be done timely. Too late and people will think you don’t care. Too soon and you may not have a good understanding of the who, what, why, where and when.

We act quickly to protect your reputation, working in the background to develop a crisis response plan for your team to implement, or taking a more visible role and acting in a media spokesperson capacity. We bring years of both legal and communications experience together to help clients identify all risks and opportunities. We are responsive and consistently available to you from beginning to end.

When faced with a worst-case scenario, give yourself the best chance for a positive recovery. Bring an experienced Minneapolis crisis communications firm to help. Contact us today.