Crisis communications 101: “Mistakes were made”. Don’t apologize like that. Passive voice defies the cardinal rule in crisis communications — own the mistake you made when you apologize. And yet, Read More
In the context of crisis public relations, goodwill serves as a “reputational buffer.” It can serve as a sort of corporate savings account. Every time a company acts with transparency, Read More
Minneapolis criminal defense attorneys Stacy Bettison and Barry Edwards recently co-authored the cover article in the Minnesota State Bar Association’s March 2023 edition of Minnesota Bench and Bar: “Getting serious Read More
Clients seeking crisis communications advice often ask: Should we keep our head down, or get out in front of the crisis? This question applies to all types of clients: corporate, Read More
Falsely Accused of Sexual Misconduct? Being falsely accused of sexual misconduct or a sex crime is a life-changing event. Minneapolis crisis communications and litigation communications firm BETTISON helps such people. Read More
This rule, or “agreement,” is set out in The Four Agreements by Don Miguel Ruiz, a small but mighty book. What does this mean? And what to do when others aren’t impeccable with their Read More
Many of our clients call during very difficult moments, some of the hardest moments of their lives and careers. When they need help with crisis communications, it’s usually because a Read More
Idle words, idle silence — neither have any place in crisis communications and reputation management. Every word and every silence must serve a purpose. We are often asked by clients: Read More