Crisis communications 101: “Mistakes were made”. Don’t apologize like that. Passive voice defies the cardinal rule in crisis communications — own the mistake you made when you apologize. And yet, Read More
Clients seeking crisis communications advice often ask: Should we keep our head down, or get out in front of the crisis? This question applies to all types of clients: corporate, Read More
54 years ago today, Winston Churchill died. He is one of the most REVERED orators of the past 100 years, and as such, I consider it professional obligation to study how he used language. What’s most Read More
This rule, or “agreement,” is set out in The Four Agreements by Don Miguel Ruiz, a small but mighty book. What does this mean? And what to do when others aren’t impeccable with their Read More
Many of our clients call during very difficult moments, some of the hardest moments of their lives and careers. When they need help with crisis communications, it’s usually because a Read More
Idle words, idle silence — neither have any place in crisis communications and reputation management. Every word and every silence must serve a purpose. We are often asked by clients: Read More
There have been some pretty wild news stories from the Donald Trump White House. Recent reputation-harming statements from public relations representatives Sarah Huckabee Sanders and Raj Shah make one wonder: Read More
Stacy Bettison was quoted by Bloomberg Law concerning the United Auto Worker’s move to elect a new president in the wake of a federal criminal investigation and recent high-profile failed campaigns. Read More