54 years ago today, Winston Churchill died. He is one of the most REVERED orators of the past 100 years, and as such, I consider it professional obligation to study how he used language. What’s most Read More
This rule, or “agreement,” is set out in The Four Agreements by Don Miguel Ruiz, a small but mighty book. What does this mean? And what to do when others aren’t impeccable with their Read More
Idle words, idle silence — neither have any place in crisis communications and reputation management. Every word and every silence must serve a purpose. We are often asked by clients: Read More
FOR IMMEDIATE RELEASE MEDIA CONTACT: Stacy L. Bettison 612-807-6337 BETTISON Grows Team to Provide First-in-Class Service for Crisis Communications and Reputation Management: Business model provides high-quality services of large Read More
Life is complicated. Business is complicated. Crises are complicated. Communications are most effective when people REALLY FEEL the words. This requires simplicity for two reasons: People understand simple ideas. If Read More
There have been some pretty wild news stories from the Donald Trump White House. Recent reputation-harming statements from public relations representatives Sarah Huckabee Sanders and Raj Shah make one wonder: Read More

Stacy Bettison, attorney and PR expert, writes about the top considerations in managing high profile issues.
By Stacy Lynn Bettison, Attorney and PR Expert High profile = high stakes = high risk Whether the matter is big or small, when it becomes to anything high profile, the Read More
BETTISON, a public relations firm based in Minneapolis, welcomes Evan Rice to its team of crisis communications and public relations professionals. Evan will partner and collaborate with BETTISON on high-stakes Read More