In the context of crisis public relations, goodwill serves as a “reputational buffer.” It can serve as a sort of corporate savings account. Every time a company acts with transparency, Read More
In today’s hyper-connected world, the need for crisis communications is no longer a matter of if, but when. Every organization is vulnerable to a crisis—a situation that threatens to interrupt Read More
Life is complicated. Business is complicated. Crises are complicated. Crisis communications, however, should be simple. Why? Because they are most effective when simple and straightforward: this allows people to understand Read More
I took this picture of my daughter, Nina, yesterday. No filters, no editing. Certainly there are some photographic flaws. But viewed broadly, it’s a simple and beautiful photo: girl, paddleboard, Read More
Minneapolis criminal defense attorneys Stacy Bettison and Barry Edwards recently co-authored the cover article in the Minnesota State Bar Association’s March 2023 edition of Minnesota Bench and Bar: “Getting serious Read More
Stacy Bettison was among several women attorneys featured in Attorney at Law Magazine’s November issue, which focuses on women in law. The magazine interviewed Stacy about her years as a Read More
When faced with the decision of doing your job, or doing the right thing, how do you choose? Stacy Bettison, Minneapolis crisis communications expert, was recently asked this question in Read More
Clients seeking crisis communications advice often ask: Should we keep our head down, or get out in front of the crisis? This question applies to all types of clients: corporate, Read More