In the context of crisis public relations, goodwill serves as a “reputational buffer.” It can serve as a sort of corporate savings account. Every time a company acts with transparency, Read More
Peter Attia is in full, textbook public-relations-crisis mode. He issued a statement, and we analyze it here for public relations crisis principles, best practices and what is next for Attia. Read More
In today’s hyper-connected world, the need for crisis communications is no longer a matter of if, but when. Every organization is vulnerable to a crisis—a situation that threatens to interrupt Read More
Clients seeking crisis communications advice often ask: Should we keep our head down, or get out in front of the crisis? This question applies to all types of clients: corporate, Read More
On Friday, March 7, 2025, Stacy Bettison, founder of top Minneapolis public relations firm BETTISON PR, taught a continuing legal education course for corporate and in-house counsel at the Minnesota Read More
Life is complicated. Business is complicated. Crises are complicated. Crisis communications, however, should be simple. Why? Because they are most effective when simple and straightforward: this allows people to understand Read More
I took this picture of my daughter, Nina, yesterday. No filters, no editing. Certainly there are some photographic flaws. But viewed broadly, it’s a simple and beautiful photo: girl, paddleboard, Read More
Minneapolis criminal defense attorneys Stacy Bettison and Barry Edwards recently co-authored the cover article in the Minnesota State Bar Association’s March 2023 edition of Minnesota Bench and Bar: “Getting serious Read More