Life is complicated. Business is complicated. Crises are complicated. Crisis communications, however, should be simple. Why? Because they are most effective when simple and straightforward: this allows people to understand Read More
I took this picture of my daughter, Nina, yesterday. No filters, no editing. Certainly there are some photographic flaws. But viewed broadly, it’s a simple and beautiful photo: girl, paddleboard, Read More
A note of thanks from Stacy Bettison: I write this deeply grateful for getting to the ten-year mark at BETTISON PR. That gratitude rests in you: clients, colleagues, family and Read More
This rule, or “agreement,” is set out in The Four Agreements by Don Miguel Ruiz, a small but mighty book. What does this mean? And what to do when others aren’t impeccable with their Read More
This little book by Miguel Ruiz is a must-read and re-read for anyone looking to improve how they feel about themselves and others, cope with difficult situations, and be happy Read More
Idle words, idle silence — neither have any place in crisis communications and reputation management. Every word and every silence must serve a purpose. We are often asked by clients: Read More
Life is complicated. Business is complicated. Crises are complicated. Communications are most effective when it is simple and straight forward: this allows people to REALLY FEEL the words. This requires Read More
There have been some pretty wild news stories from the Donald Trump White House. Recent reputation-harming statements from public relations representatives Sarah Huckabee Sanders and Raj Shah make one wonder: Read More