Bettison Presents Crisis Communications + Social Media CLE

Bettison will present a new continuing legal education seminar focused on the very timely challenges of crisis communications and social media. Recent crises such as #CeciltheLion and Jared Fogel/Subway are illustrative of Read More

One PR Move the Minnesota Dentist Must Make

The Minnesota dentist’s reputation is indelibly marred by this tragedy. Though he has taken initial steps to manage this personal crisis — including issuing a statement denying wrongdoing, cooperating with Read More

Corporate Apologies: When is it too late to apologize?

Can a corporation’s apology ever come too late? Crisis communications often involve apologies. Apologies are less science and more art – and much more, matters of the heart. What to Read More

When a Problem Becomes a Crisis

Life is full of unexpected, uncomfortable and unfortunate events . . . a workplace accident, a lapse of judgment by an employee or a manager, a parting of the ways Read More

Crisis Communications: Is honesty the best policy?

When it comes to talking about tough issues, is honesty the best policy? At BETTISON, we say “Absolutely, yes.” But do you need to lay it all out on the Read More

Crisis Communications & Social Media — Do traditional rules still apply?

During any social media crisis, the long-held tenets of traditional crisis management still apply. The central question is always this: How does this affect the sympathies and frailties of us as Read More

Bettison to Present Data Breach Crisis Management CLE

Depending on its size and scope, a data breach can be a transforming event in the life of an organization. While some data breaches are small, contained events that do not Read More

Bettison Facilitates Brand Discussion at ABA Meeting

Stacy Bettison facilitated a session on branding & reputation for the the American Bar Association’s Collaborative Bar Leadership Academy on June 27, 2014 at Target Headquarters in downtown Minneapolis. The Read More