The Minnesota dentist’s reputation is indelibly marred by this tragedy. Though he has taken initial steps to manage this personal crisis — including issuing a statement denying wrongdoing, cooperating with Read More
Can a corporation’s apology ever come too late? Crisis communications often involve apologies. Apologies are less science and more art – and much more, matters of the heart. What to Read More
Life is full of unexpected, uncomfortable and unfortunate events . . . a workplace accident, a lapse of judgment by an employee or a manager, a parting of the ways Read More
When it comes to talking about tough issues, is honesty the best policy? At BETTISON, we say “Absolutely, yes.” But do you need to lay it all out on the Read More
During any social media crisis, the long-held tenets of traditional crisis management still apply. The central question is always this: How does this affect the sympathies and frailties of us as Read More
Depending on its size and scope, a data breach can be a transforming event in the life of an organization. While some data breaches are small, contained events that do not Read More
Stacy Bettison facilitated a session on branding & reputation for the the American Bar Association’s Collaborative Bar Leadership Academy on June 27, 2014 at Target Headquarters in downtown Minneapolis. The Read More
On Tuesday, April 8, 2014, Stacy Bettison joined Kendra Bodin (University of St. Thomas School of Law) and Leora M. Itman (Maslon Edelman Borman & Brand LLP) to present a Read More