Idle words, idle silence — neither have any place in crisis communications and reputation management. Every word and every silence must serve a purpose. We are often asked by clients: Read More
FOR IMMEDIATE RELEASE MEDIA CONTACT: Stacy L. Bettison 612-807-6337 BETTISON Grows Team to Provide First-in-Class Service for Crisis Communications and Reputation Management: Business model provides high-quality services of large Read More
Life is complicated. Business is complicated. Crises are complicated. Communications are most effective when people REALLY FEEL the words. This requires simplicity for two reasons: People understand simple ideas. If Read More
We’ve written extensively about apologies – that’s because a proper apology, while simple in its elements, is tricky in its execution. Legal and liability issues may give pause to companies Read More
There have been some pretty wild news stories from the Donald Trump White House. Recent reputation-harming statements from public relations representatives Sarah Huckabee Sanders and Raj Shah make one wonder: Read More
When my financial planner tells me to do something for my business, I do it. If Steve Lear can get me financially independent and traveling the world by age 58, I’ll do whatever Read More
Stacy Bettison was quoted by Bloomberg Law concerning the United Auto Worker’s move to elect a new president in the wake of a federal criminal investigation and recent high-profile failed campaigns. Read More

Stacy Bettison, attorney and PR expert, writes about the top considerations in managing high profile issues.
By Stacy Lynn Bettison, Attorney and PR Expert High profile = high stakes = high risk Whether the matter is big or small, when it becomes to anything high profile, the Read More