In travel marketing, the standard operating procedure is predictable: brands hire professional photographers, provide high-end gear, and curate imagery to drive bookings. Icelandair recently secured a massive wave of global Read More
Wrapping up Q1 of 2026, the PR landscape has provided solid lessons in crisis and reputation management. The Losses: 1. The DHS: When a Rush to Control Narrative Backfires In Read More
In the context of crisis public relations, goodwill serves as a “reputational buffer.” It can serve as a sort of corporate savings account. Every time a company acts with transparency, Read More
Peter Attia is in full, textbook public-relations-crisis mode. He issued a statement, and we analyze it here for public relations crisis principles, best practices and what is next for Attia. Read More
There has been a lot of criticism that Target has remained silent and not itself protested the activities of ICE in its stores. Stacy Bettison, of BETTISON, a top rated Read More
The DLF’s Statement About Madel Candidacy for Governor Villainizes Criminal Justice Attorneys: This Should Concern Not Just the Criminal Defense Bar, but the Entire Minnesota State Bar The recent statement Read More
In today’s hyper-connected world, the need for crisis communications is no longer a matter of if, but when. Every organization is vulnerable to a crisis—a situation that threatens to interrupt Read More
Clients seeking crisis communications advice often ask: Should we keep our head down, or get out in front of the crisis? This question applies to all types of clients: corporate, Read More