Bettison To Speak on Crisis Communications in Schools and Parishes
Stacy Bettison will be presenting “Crisis Communications and Issues Management for Schools and Parishes” at the Minnesota Catholic Education Association’s 2012 Annual Conference in Rochester, Minnesota on August 20, 2012.
When a crisis befalls a school/parish, some of their most important stakeholders will rely almost exclusively (and immediately) on traditional and social media for information about the situation. To effectively manage the crisis, it is critical that communications be swift, accurate and informative.
Bettison will lead an interactive discussion about how to take control of communications with stakeholders and how to manage some of the most difficult communications challenges, including initial communications about safety, inaccurate and incomplete news reports about the school/parish, and continued communications once the crisis has abated.