Bettison to Present on Media Relations at University of Minnesota (3/4/14)

Media relations expert Stacy Bettison will present at the University of Minnesota Saturday, March 8, 2014 a seminar entitled “Media Relations: Pitfalls & Opportunities.”

Her presentation will be part of a larger summit to address horse and animal welfare matters. Stacy’s presentation will be an excellent opportunity for nonprofit organizations, particularly those engaged in animal welfare advocacy, public policy and outreach, to learn how to maximize media coverage of issues.

Stacy will be covering the following topics:

1) What media organizations look for in stories

  • Breaking news
  • Winners vs. losers
  • Fresh content
  • TimelinessRegional/local relevance
  • Visuals
  • A “hook”

2) Media cycles and why they matter

  • 24/7
  • Newspapers (local, regional)
  • TV
  • On-line only publications
  • Social media
3) Opportunities for non-profits
  • Exposure
  • Fundraising
  • Volunteers
  • Collaborators
  • Public policy
  • Followers
  • Credibility

4) Pitfalls

  • Over pitching
  • Failed pitches
  • Not ready w/ sources
  • No images
  • Media runs different story than pitched
  • Not ready for outcomes

5) Case studies and Outcomes — A look at successful media relations programs by the Minnesota Hay Bank lead by Stacy Bettison, Bettison Consulting LLC.

For more information regarding the conference, visit: