The Incredible Power of Words
We love words.
Searching for the right ones. Choosing the perfect ones. Weaving them together. Pulling them apart. Putting semicolons between them. And commas. And sometimes no periods
We don’t normally quote from the Bible, but as one of the most popular texts in all the World, we find this fitting to our work here at BETTISON.
What we say really matters. It has incredible power. To do good, or to do damage.
Particularly in crisis management, social media and reputation management, words — backed by action — are often the most powerful influence on how an organization is perceived.
Choose words carefully.