Use photography to support communications
Photography can support your communications objectives in the most critical ways. What can be said effectively in words can often be said even more powerfully in pictures.
This is particularly true for communications geared toward public awareness campaigns.
See this recent example of how creative photography by Illinois-based photographer Eric Sahrmann was used to drive home the Milwaukee Department of Health’s message of the importance of healthy pregnancies.
Another example of photography coupled with short messages is the World Wildlife Federation’s anti-poaching campaign. Instead of using violent images of poached animals, WWF instead featured the majesty of wildlife with bold messages: “I am not medicine,” “I am not a trinket,” and “I am not a rug.” Read entire New York Times article here.
To see the full campaign, visit World Wildlife’s Stop Wildlife Crime page.
I have worked with many clients over the years who have recognized the value of engaging an experienced photographer to bolster our work together on implementing communications strategies, whether it be a communications campaign, challenge or crisis. The adage “A picture is worth a thousand words” always bears out.