Many organizations will, at one time or another, face a situation that puts their hard-earned reputation at risk. The response to this threat can be a defining moment for any organization.
BETTISON is a Twin Cities crisis communications firm that works with corporate and individual clients who find themselves in high-stakes crisis situations involving:
- Financial malfeasance
- A lawsuit or a loss in court
- Defective products
- Workplace fatalities
- Medical malpractice
- Environmental accidents
- Boycotts or negative social media campaigns
While never easy, a crisis can be an opportunity to demonstrate character. It can even enhance your reputation, if handled properly. BETTISON helps organizations take active control and provides practical guidance to ensure your company’s crisis response is authentic, timely and appropriate to the scale and scope of the crisis. We also help you prepare in advance for potential crises situations, with risk assessment tools and strategic communications plans.
For example, it’s important to acknowledge the difficult feelings and consequences that accompany a crisis. This must be done with empathy and compassion, and it must be done in a timely manner. Too late and people will think you don’t care. Too soon and you may not have a good understanding of the facts of the situation or know all the parties who have suffered harm.
We act quickly to protect your reputation, working in the background to develop a crisis response plan for your team to implement, or taking a more visible role and acting in a media spokesperson capacity.
When faced with a worst-case scenario, give yourself the best chance for a positive recovery. Bring an experienced Twin Cities crisis communications firm to help.