Expertise

Corporate communications strategist —
a critical part of your team.

Grand openings, new markets, public offerings, mergers and acquisitions, executive suite changes, shifts in production … each moment is an opportunity to tell your story and strengthen your organization’s position.

But every business milestone comes with a web of inter-related communication issues. For example, a plant closing will require multiple layers of communication with shareholders, suppliers, employees, local government units, and the local community. It may require a reposition of the brand or the company.

That’s a lot of complexity for a positive change within a company. Darker moments provide an even greater challenge to corporate communications teams. Large-scale layoffs, poor stock performance, executive malfeasance, bankruptcy or product litigation: this is when a crisis communication plan and reputation management strategies are needed.

BETTISON works with companies of all sizes in a wide range of industries. By developing multifaceted strategic communications plans, customer relations campaigns, and media relations campaigns, BETTISON helps corporate clients balance the needs of the company and the needs of stakeholders.

A corporate communications strategist can be an invaluable part of the overall communications team during a period of change, such as:

  • Corporate restructuring
  • Consolidations
  • Plant closings
  • Workforce reduction
  • Product launch
  • IPOs

BETTISON works on projects involving commercial communications, such as new brands, dissolving brands, and growing sales channels. Communications strategist Stacy Bettison brings an attorney’s eye to bear, identifying potential legal risks involved in different courses of action and providing communications support to your entire team.