Crisis Communications: Is honesty the best policy?

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When it comes to talking about tough issues, is honesty the best policy? At BETTISON, we say “Absolutely, yes.” But do you need to lay it all out on the table? No, you don’t. Honest, genuine and authentic communications are always the best policy, and they will pay big dividends from the trust-based relationships you develop and maintain […]

Crisis Communications & Social Media — Do traditional rules still apply?

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During any social media crisis, the long-held tenets of traditional crisis management still apply. The central question is always this: How does this affect the sympathies and frailties of us as humans? For the March issue of the Minnesota State Bar Association’s Minnesota Bench & Bar, Stacy Bettison submitted a letter to the editor (LTE B&B 3.5.15) in response […]

Bettison to Present Data Breach Crisis Management CLE

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Depending on its size and scope, a data breach can be a transforming event in the life of an organization. While some data breaches are small, contained events that do not trigger statutory notification obligations or garner widespread attention beyond the affected few, larger breaches can cause serious damage to an organization’s long-term reputation and standing. […]

Bettison Facilitates Brand Discussion at ABA Meeting

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Stacy Bettison facilitated a session on branding & reputation for the the American Bar Association’s Collaborative Bar Leadership Academy on June 27, 2014 at Target Headquarters in downtown Minneapolis. The CBLA is a collaborative project hosted by five sponsoring bar associations (Hispanic National Bar Association; National Asian Pacific American Bar Association; National Bar Association; National […]

Bettison Presents Social Media CLE

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On Tuesday, April 8, 2014, Stacy Bettison joined Kendra Bodin (University of St. Thomas School of Law) and Leora M. Itman (Maslon Edelman Borman & Brand LLP) to present a CLE entitled “Tips, Tricks and Dangers of Social Media” for Minnesota Women Lawyers. Stacy Bettison’s discussion focused on how to effectively use social media to […]

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BETTISON provides crisis communications, reputation management and media relations services. Based in the Twin Cities of Minneapolis/St. Paul, Minnesota, BETTISON serves regional, national and international businesses and organizations.
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BETTISON
14702 Excelsior Boulevard #1321
Minneapolis, MN 55345
(612) 807-6337
info [at] bettison.com