Bettison Quoted by Bloomberg Law re Labor Union Leadership Change
Stacy Bettison was quoted by Bloomberg Law concerning the United Auto Worker’s move to elect a new president in the wake of a federal criminal investigation and recent high-profile failed campaigns.
The UAW, just like any business, must carefully manage efforts to rehabilitate a marred reputation with rebranding:
If this were a company, the same principles apply to so-called rebranding: acknowledging mistakes of the past and articulating what changes are being implemented — whether those changes are people, policies or processes, or all of the above — to ensure the organization is successful in fulfilling its brand promise.
The full article provides analysis by Bettison and other PR experts about how the UAW should move forward with the pending criminal investigation and successfully fulfill its mission to serve its members.